Branding Proposal | 2020

Betty’s Loukoumades

Visual Identity & Branding Guidelines

BALDORIA Branding Co.

ABOUT the BRAND

Betty’s Loukoumades Greek Honey Balls caters to customers looking to try an authentic Greek treat or simply indulge in a Mediterranean favourite. Betty’s bright honey yellow truck is seen all over the Lower Mainland for local markets, festivals, private events and catering.

Loukoumades or Honey Balls are a handmade Greek dessert — a little ball of batter that is deep fried and coated with a warm and yummy honey syrup and then can be sprinkled with the following toppings: sesame seeds, cinnamon, cinnamon sugar, walnuts, chocolate drizzle, or even ice cream. Betty’s Loukoumades honey balls are served warm and just melt in your mouth. Our delicious dessert pairs nicely with a warm beverage. (Source: streetfoodapp.com/vancouver)

SCOPE and SOLUTION

I first encountered the Betty’s Loukoumades brand at a local Latin Festival in Vancouver. From their bright yellow food truck, sweet honey smell, and generous portions with ice-cream, the product and service left a delicious impression. But personally, I felt that the brand needed a visual identity that is as sweet as the team and brand.

The Creative and Style Direction of Betty’s Loukoumades Greek Honey Balls a balance of sweet and friendly. We want to visually highlight warmth and approachability as well as professional and chic — in a down to earth way. The project was to establish a crafted and consistent voice, tone, and visual identity for Betty’s Loukoumades.

Branding Guidelines

Overview

Visual Identity

An overview of brand elements developed and designed for Betty’s Loukoumades. Included: Logo Design, Logo Variations: Horizontal and Vertical, Brand Badges, Colour Palette, Type Treatment, Icons, Patterns, Photography/Imagery Mood Board, Business Collateral: Loukoumades Containers, Business Card, Uniform Polo Shirt, Social Media Profiles and Content.