Betty’s Loukoumades

Betty’s Loukoumades Greek Honey Balls caters to customers looking to try an authentic Greek treat or simply indulge in a Mediterranean favorite. Betty’s bright honey yellow truck is seen all over the Lower Mainland for local markets, festivals, private events and catering.

I first encountered the Betty’s Loukoumades brand at a local Latin Festival in Vancouver. From their bright yellow food truck, sweet honey smell, and generous portions with ice-cream, the product and service left a delicious impression. But personally, I felt that the brand could enhance their visual identity to reflect their sweet and personable team and product.

My first impression of the brand is sweet and friendly. I wanted to visually highlight a sense of warmth and approachability as well as professional and chic — in a down to earth way. The project was to establish a crafted and consistent voice, tone, and visual identity for Betty’s Loukoumades.