Branding Proposal | 2019
Business of Creativity
Visual Identity & Branding Guidelines
BALDORIA Branding Co.
ABOUT the BRAND
Business of Creativity provides creative freelancers and solopreneurs with the resources, mindset, and structure they need to thrive in today’s dynamic market place. Online courses, group training, masterminds, and live events/workshops provide the knowledge and skills they want, the structure they need to implement consistently, and the mindset tools to follow through to their dreams. We bridge the gap between their creative skills/genius and running a successful business.
SCOPE and SOLUTIONS
I met the Founder of Business of Creativity, Aura McKay, through my network Communo. She was looking to update the Visual Identity and Branding of her business at the time. I sent her a proposal. In short, the project did not go through, so I decided to follow-through with a case study for my portfolio. It was a fun and challenging project. I enjoyed developing a brand that markets to creatives.
Visual Identity & Branding Guidelines
Overview
Visual Identity
An overview of brand elements developed and designed for Business of Creativity. Included: Logo Design and Variations, Colour Palette, Type Treatment, Patterns, Imagery Mood Board, Social Media Profiles and Content, and Business Card Design.
