Branding Proposal | 2019

Cuatro Coffee

Visual Identity & Branding Guidelines

BALDORIA Branding Co.

ABOUT the BRAND

Cuatro Coffee offers a variety of tasty flavours blended into high-quality coffee beverages. Located in the heart of Surrey, we are your neighbourhood coffee shop. Cuatro Coffee was founded by a Surrey father’s great love for his family in 2014. Naming the cafe in honor of his four daughters, Cuatro Coffee specializes in serving quality coffee with tasty flavours. Unlike traditional cafes, Cuatro offers American-style sizes and flavoured syrups. However, nothing is overly sweet when it comes to our coffee. We pride in highlighting the coffee through rigorous tasting and quality control for our client’s elevated tastes and coffee needs.

SCOPE and SOLUTIONS

For a time, I worked at Cuatro Coffee in Surrey. I enjoyed the experience of learning how to make coffee. That time in my life, left a lasting impression. My coworkers were creatives in their own way: designers, photographers and even an interior designer. In our down time, I asked them for creative and professional input of what changes they would like to see in the business. There were different perspectives and opinions. This case study was my approach to interpreting and establishing the Visual Identity & Branding of Cuatro Coffee.

OVERVIEW

Visual Identity

An overview of brand elements developed and designed for Cuatro Coffee. Included: Logo Design and Variations, Colour Palette, Type Treatment, Patterns, Imagery Mood Board, Social Media Profiles and Content, and Business Collateral, Product Packaging, and Menu Design.