Branding Proposal | 2019

Catholic Young Adults of Surrey

Visual Identity & Branding Guidelines

BALDORIA Branding Co.

ABOUT the BRAND

Catholic Young Adults of Surrey (CYAS) serves young, Catholic adults ages 18-35 in Surrey, BC Canada. We offer a community and space for young Catholics to interact, discuss, socialize and actively grow their faith in a group setting, fostering life-giving relationships. The Catholic faith is so rich - in messaging, imagery, sound, tone, and history. Catholicism is distinct and universal, individual and community. CYAS is inviting and supporting young Catholic adults in Surrey in deepening their knowledge and understanding of the Catholic faith through monthly events. Including: Faith Nights, Sports Nights, and Fellowships & Socials.

SCOPE and SOLUTIONS

A member of Catholic Young Adults of Surrey (CYAS) approached me to develop a Visual Identity & Branding of CYAS. I was looking forward to tackling this project and the task of balancing a modern look for a culturally traditional faith and religion. It still needed to be recognizable as Catholic, yet attractive visually for young adults of the faith and authentically representative to others (re)discovering the Catholic faith.

Visual Identity & Branding Guidelines

Overview

VISUAL IDENTITY

An overview of brand elements developed and designed for Catholic Young Adults of Surrey. Included: Logo Design and Variations, Colour Palette, Type Treatment, Patterns, Imagery Mood Board, Social Media Profiles and Content, and Organization Collateral, and Community Merch.