Branding Proposal | 2020

Mister Tequila

Visual Identity & Branding Guidelines

BALDORIA Branding Co.

ABOUT the BRAND

Mister Tequila is the Oldest Authentic Tequila Gallery in Puerto Vallarta, Jalisco. We offer a variety of handcrafted tequilas and Mexican crafts. Located in the jungles of Jalisco, distilling authentic tequila and liqueurs in various flavours for every taste is our passion. Your Expert Guides to Jalisco Tequila: Serving our Local & Foreign Guests — Majority of our clients are local and foreign tourists visiting Puerto Vallarta. We proudly showcase our distillery as an anticipated stop on city tours. Experienced in presenting for small to mid-size groups in both Spanish and English, our guides love to share our passion in a language everyone can understand - authentic Mexican tequila.

SCOPE and SOLUTIONS

I learned of Mister Tequila when I first visited Puerta Vallarta, Mexico in 2018. Their tour and passion for producing tequila left a great impression on me. So when I was looking to practice my skills in developing brands, I knew Mister Tequila would be a fun challenge. With the limited information I could find online, I formed a brand story and marketing angle, as well as the creative direction. I wanted to keep the fun, friendly and approachable feel and mix in a clear, professional and cohesive tone. I felt the most impactful aspects of the brand that needed improvement and definition was the Logo Design, Colour, Graphics, and Product Design. I enjoyed the challenge of designing the tequila bottle labels of the various brand flavours of the Mister Tequila.

Branding Guidelines

Overview

Visual Identity

An overview of brand elements developed and designed for Mr. Tequila. Included: Logo Design: Word Mark and Brand Mark, Colour Palette, Type Treatment, Patterns, Imagery Mood Board, Business Collateral, Social Media Profiles and Content, and Product Packaging: Tequila Bottle Design and Label Design.