Summary
Are You Ready to Build Your Legacy?
With the Branding Strategy and Visual Identity and Branding Guidelines as a reference to your brand, the production of essential to creative marketing and promotional assets for your business will run seamlessly — saving you time, money, and peace of mind. How so? Well, with the prior two phases complete, your marketing campaigns and materials will have:
Direction and Purpose: developed from the messaging from the Branding Strategy
Recognition and Consistency: by applying the usage of elements from the Visual Identity and Branding Guidelines
Resulting in Targeted Content with depth and relevancy
By following this process, every photo, video, blog post, poster, billboard or creative will not detract, rather enhance and enrich your brand. The two core values of the Legacy Branding Process is: knowing and owning your brand. You need to know who you are and who your brand serves before marketing it out to the world. This way of thinking is for those willing to take responsibility, take ownership of their brand by investing in their development. Are you ready to build your legacy?