A Vital Investment
Spend Your Time & Money Wisely
Investing in your brand, business, or professional development saves you from squandering two of your most valuable assets: time and money.
When done upfront and at the beginning of your development or business, the value is pivotal. At BALDORIA, I advocate any business, agency, professional or entrepreneur to invest in their development — because that is what every brand is: a representation of an idea, a story, a message, a person, a team, a company, a movement — that betters people through people.
No amount of flashy videos, elaborate illustrations or cutting-edge technology will reach your target audience if you do not speak to their concerns, needs, or pains points, while offering a practical and trustworthy solution. Do you know your audience? In what ways is your product or service different? How are you positioning yourself to stand out to your market? Does your brand’s visual aesthetics align with your brand messaging and vision?
If you are unsure, haven’t considered these aspects in your business, or recognize that these are weaknesses in your brand or business now — that’s alright! Knowing where you are in your journey is the first step in planning your next move. Continue reading to learn where you may be in the Legacy Branding Process. I strive to make this process as clear and as comprehensible as possible to educate, inform, and share the incredible value of investing not only your money and time, but also your story, vision, and skills in your very own, crafted, congruent, focused and relevant brand.
“If you think good design is expensive, you should look at the cost of bad design.”