CYAS | Case Study 2019

#copywriting

BALDORIA Branding Co.

Brand Personality

About Catholic Young Adults of Surrey

The inspiration of the CYAS brand is to go back to basics and rediscover our Catholic faith through a modern aesthetic.

The Catholic faith is so rich - in messaging, imagery, sound, tone, and history. Catholicism is distinct and universal, individual and community. CYAS is inviting and supporting young Catholic adults in Surrey in deepening their knowledge and understanding of the Catholic faith through monthly events. Including: Faith Nights, Sports Nights, and Fellowships & Socials.

6 Be strong and courageous. Do not be afraid or terrified because of them, for the Lord your God goes with you; He will never leave you nor forsake you.

Deuteronomy 31:6

Key Messaging

Fellowship. Faith. Follow.

Do not be afraid.

Be strong & courageous.

Your God goes with you.

Who We Serve

YOUNG CATHOLIC ADULTS | AGES: 18-35

CYAS serves young, Catholic adults ages 18-35 in Surrey, BC Canada. We offer a community and space for young Catholics to interact, discuss, socialize and actively grow their faith in a group setting, fostering life-giving relationships.

ATTITUDES, BELIEFS, INTERESTS:

Catholic faith and lifestyle
Sports, arts, technology, social issues
Connecting and developing relationships
Community and socializing
Discussions, debates, conversations

Serving Our Young Catholic Men and Women in Surrey

Local. Catholic. Community.

CYAS is inviting and supporting young Catholic adults in Surrey in deepening their knowledge and understanding of the Catholic faith through monthly events. Including: Faith Nights, Sports Nights, and Fellowships & Socials.

Monthly Faith Nights

Deepen and strengthen your Catholic faith with CYAS Monthly Faith Nights. We discuss a variety of topics that are relevant to young Catholics in today. Come and discuss, debate, and converse with us!

Sports Nights

We promote a healthy and active lifestyle as part of the Catholic lifestyle by holding Sports Nights. Join us in a game of volleyball, basketball or soccer every couple of months. All are welcome.

Fellowship Events: Beer Crawls, Adoration, Game Nights, Socials, Vocation Prep.

The Catholic lifestyle is not designed to walk alone. We offer a blend of fellowship events to include different interests and needs. Give us your event ideas and let’s enjoy each other’s company.

Strengthen & Support

Have you lost interest or faith in the Catholic church? What are your reasons? Let us know so we can address your issues or concerns. We offer a community to help rekindle and strengthen your faith during those hard times. You are not alone.

Creative & Visual Direction

God In Everything: Steadfast Beauty

The inspiration of the CYAS brand is to go back to basics and rediscover our Catholic faith through a modern aesthetic. This includes: classic font pairings, earth tones, and personalized photography — in order to showcase the teachings of the Catholic faith through a minimalistic style.

The Catholic faith is so rich - in messaging, imagery, sound, tone, and history. Catholicism is distinct and universal, individual and community. CYAS is inviting and supporting young Catholic adults in Surrey in deepening their knowledge and understanding of the Catholic faith through monthly events. Including: Faith Nights, Sports Nights, and Fellowships & Socials.

Brand Personality

Relaxed

Cool

Clean

Genuine

Friendly

Intended Impression

Catholic

Traditional

Authentic

Calming

Beautiful

Rich

Check out the full Visual Identity & Branding project at: Catholic Young Adults of Surrey