ACHSO!
Case Study 2018
ACHSO!
Branding Design + Logo Design + Graphic Design
Book Design | Poster | Flash Cards
NEEDS
Achso! — English to German Learning Collective is a German language learning brand and designed for English speakers through educational materials and collateral, including: grammar book, work books, posters and flash cards. Competitive German-language learning brands have a childlike (ex. Duolingo), or dated (ex. Actilingua) learning atmosphere. Intended users for this project will be students and business professionals. Therefore, the design needs to not only be more modern and sophisticated.
SOLUTIONS
The aesthetics of the brand are directed for the target audience: prospective/current university students, and professionals. The design for the materials are scholastic, professional, simple and clean. The use of colour coding intuitively organizes material to the general user’s learning level. The colour coding is consistently used throughout all the materials. Concepts, such as grammar or vocabulary, are broken down into chunks, designed simply.
