Cerulean Yoga + Spa
Case Study 2018
Cerulean Yoga + Spa
Branding Design + Logo Design
Brochure | Business Card | Signage
NEEDS
Cerulean Yoga + Spa is a yoga studio and spa with a modern and high-end vibe. Their focus is rejuvenation through exercise and meditation. A fashion trend that has been gaining popularity is athletic leisure. The Cerulean brand is a take on this combination of an active lifestyle and easygoing attitude. Designed for mature professionals, between the ages 25-50, who are determined, disciplined and experienced. They aspire to lead healthy and active lives, to have their lives “put together”, are hard working, and love a challenge.
SOLUTIONS
The brand is cool, bold and clean. The use of bold imagery and clean typography mixes a minimalistic and high-class look and feel. In order to compete with other high-end studios, Cerulean’s modern and ultra-clean look, evokes the new, fun and VIP experience to participate in. Cerulean persuades clients to be the go to stop for socializing, staying on top of trends and gossip while maintaining a good physique.
