Louis Sanford Footwear
Case Study 2018
Louis Sanford Footwear
Branding Design + Logo Design
Shoe Box | Business Card
NEEDS
Louis Sanford Footwear is a hand-made leather footwear shop for men. The Founder and Head Designer is Louis Sanford, a British Footwear Designer based in the UK. The brand highlights durable and classic footwear styles. Sanford fashions and focuses on versatile and quality-made shoes from street wear to work to dress.
The style and art direction of the brand corresponds with the style of Louis Sanford Footwear: clean, modern, quality footwear for men. The footwear styles range from classics to basics, to custom styles and materials.
SOLUTION
The brand is clean and focused. The style and logo design is tailored to the classic and basic footwear styles of the Louis Sanford Footwear brand. Blending classic shoe designs with innovative and quality materials, Sanford embraces a mix of old and new, traditional and modern.
The logo forms the outline of a boot with the initials of Louis Sanford, L and S. The L forms the heel of a boot, while the curves of the S complete the tongue and top cap. The word mark is very clean with condensed sans-serif font.
